Jacob, our CEO, will be speaking at the annual Brand is You conference in Istanbul on 28th November. This year’s Brand is You is all about our work for the Turkish national brand, with an emphasis on defining what ‘Made in Turkey’ means in a global context.
Jacob will touch on how we went about tackling the challenge, distilling what makes Turkey truly special, and what the brand means for Turkey and its place in the world.
He’ll be in good company. Speaking alongside him will be Nihat Zeybekci, Turkey’s Minister of Economy, Mehmet Büyükeksi, Chairman of the Turkish Exporters Assembly, İlker Aycı, President of the Prime Minister’s FDI and Promotion Agency, and 28 other chairmen, executives, artists, activists and so on.
Check out the Brand is You website for more information, including a livestream of the event. And if you’re in the area, head over to Bosphorus University’s Albert Long Hall and join the 500 or so people expected to attend.