Fernando Ortiz-Ehmann has been promoted to Chief Strategy Officer at Saffron Brand Consultants.
Fernando brings over 20 years of experience from a prestigious career as a brand consultant and marketeer.
Fernando first joined Saffron in 2005, before leaving to accrue over a decade of experience on the client’s side of the table. Before returning to Saffron in 2015, he held several senior, international Marketing and Commercial Director positions at LVMH, the French luxury conglomerate, Spanish fashion brand Desigual and at Kantar Millward Brown and Forrester Research, both in the USA.
In 2015 he returned as Strategy Director and has worked with Saffron’s biggest clients, including Banco Sabadell, Turkish Airlines, Sodexo and Engie. He will now head up the Brand Strategy practice, employing his extensive international experience leading multi-cultural teams.
CEO Jacob Benbunan, says, “I must say that I am really excited to see Fernando join our executive as Chief Strategy Officer. He brings a fabulous combination of client-side and consulting experience, always in a truly international environment. Clients will benefit from his deep business knowledge and brand practice and I have no doubt that he will contribute enormously to Saffron’s overall growth.”
Fernando Ortiz-Ehmann, says, “Saffron is leading a ground-breaking transformation of its offering, tools and processes that will ensure we are more effective than ever at adding value for our clients. Alongside Saffron’s talented management, I am thrilled to lead our Brand Strategy practice in these exciting times for the company.”
As well as being fluent in German, English, Spanish, Italian and business French, Fernando holds an MBA from Oxford, a Bachelor of International Business from Boston’s Northeastern University and a Diplom-Betriebswirt from FH Reutlingen in Germany.
Former CSO Elena García de Alcaraz departs Saffron to take up exciting new opportunities, and Saffron wishes her all the very best.