The new YouTube brand on the high street in London

24 Apr 2019

We love seeing our work brought to life, especially in our home cities.

Our YouTube identity is live on London's streets at YouTube Space in King's Cross. YouTube Space is a content laboratory, studio and meeting place for creators to build their skills and followings.

State of the art technology is available, from VR and industry-leading camera equipment to classes on sound editing and colour grading.

There are courses and collaboration opportunities for creators to build networks and learn about boosting their audiences. 

The London space is the second largest globally after LA, and has a new look, complete with the identity designed by Saffron in collaboration with YouTube's UX team.

Once again, YouTube demonstrating how it maintains its reputation as one of the strongest brands in the world with its approach to brand experience and innovation.

To see the work, click here.