Persistent Systems launches a new brand by Saffron

02 Dec 2019

Founded in India less than thirty years ago, Persistent Systems has grown to become a leading technology services company that provides software and digital solutions for clients all over the world. Partners of technology giants such as IBM and Amazon Web Services, they pride themselves on their forward-thinking approach.

Persistent partnered with Saffron to develop a fresh brand strategy and visual identity which reflects their ability to see beyond today and provide customers with answers before a question has even been asked.

The Saffron team played a pivotal role in helping us evolve and modernise the Persistent brand – including new employee values, brand idea, logo and design system. Importantly, they did this with a deep focus on making sure our nearly 30 year legacy came to the forefront of the work and that our international focus was clear.” said Keith Landis, Chief Marketing Officer.

Saffron is proud to have collaborated with Persistent on creation and implementation over the past months. Together, we are ensuring the new brand platform engages both internal and external audiences.