This month Saffron CEO Jacob Benbunan is on the cover of Branders Magazine’s Disruption Issue.
Branders Magazine invites industry experts to share tips on how to grow their businesses through branding.
Inside the issue Jacob chatted to the editor about the perception of branding in today's society, and offered advice on the core elements that can be make-or-break for a company's brand.
He also took the time to share a bit of his knowledge on the world of disruptive branding for their YouTube channel, as well as offering some backstory on how he came to be CEO of Saffron.
Watch the full video below: