Saffron creates new brand for White & Case

27 Feb 2014

We are pleased to share our work for global law firm White & Case.

In recent years the legal marketplace has adjusted to a 'new normal', driven by expansion, mergers and international growth strategies. Ambitious law firms are meeting this strategic challenge by looking to develop a more sophisticated – and focused – brand and positioning.

After consulting with partners and clients around the world, White & Case and Saffron, led by our Managing Partner Ian Stephens, developed a new positioning for White & Case that stretches across the firm’s offices and markets. Part of a strategy that embraces White & Case’s truly global nature, it leverages both its traditional strength in developed markets and new strengths in emerging economies.

To ensure the brand is reflected in the client service experience, we engaged the firm’s partners, associates and staff in the newly developed brand positioning and service principles.

Whilst the work is only just beginning to launch, we are looking forward to seeing the brand help White & Case cement its position as one of the future global elite.

For more, read case study.