Saffron Dubai – In the Boardroom

12 Jan 2014

We are excited to share a new initiative from our UAE partner, Madison Advertising – who followed a new creative approach for branded content by creating the first business web series in the ME based on advocacy. The show aims to highlight the valuesof business organisations while linking them to brands. Jaguar MENA is sponsoring the first season which will feature advocates in the backseat of the Jaguar XJ.

Season 1, a 15-part web series features conversations with renowned Emirati presenter Omar Butti; well-known Emirati animation director and the Chairman of Lammtara Art Production Mohammed Saeed Harib, ; CEO of Mawarid, Mohamed Ali Mussabbeh Al Nuaimi; Saudi fashion blogger, Alanoud Al Badr; CEO of the Arab Strategy Forum (ASF) Dr. Sulaiman Al Hattlan and many more.

To see more of the webisodes, click here.