Saffron meets future brand creators at IE

16 Jun 2016

Last week Joana and Andra (designer and strategist) went to IE Communications & Media Day to meet the masters students and speak to them about working in the creative industry. They presented Saffron's approach to branding - speaking about how disruption changes how we need to approach building brands - as well as how creative teams work together to deliver the work. And then they showed them what working in strategy vs. design means in Saffron - how it's all about asking the right questions and having a real understanding of how everything connects. And the whole point of the event was to introduce Masters students to what it means to work in branding, etc...

It's always fun and a great pleasure to meet our students and get to answer a few tough questions about our work.