Today, global brand consultancy Saffron launches a book on how businesses can use disruptive branding to stay ahead in the era of constant change.
Co-written by Saffron CEO Jacob Benbunan, Chief Creative Officer Gabor Schreier and Chief Growth Officer Benjamin Knapp, the authors collectively bring several decades’ experience of working with the world’s most successful brands.
Disruptive Branding serves as a handbook for any brand looking to incorporate disruptive techniques and best practices into the way they think about and act on their brand. From strategy and design to customer and employee experience, it shares essential lessons from some of the world’s most successful and innovative businesses. Using case studies and checklists, the book shows how disruption is a mindset that all brands can – and should – adopt in order to stay at the cutting edge.
Saffron clients such as the V&A Museum, A1 and Rostelecom contributed, and brands like Airbnb, Monzo and Zappos are covered in what will prove a rich resource for all brand managers seeking a competitive edge.
“Jacob Benbunan and his team are the most disruptive people in the branding world. This book is a must-read for anyone wanting to cause abrupt change in new or legacy industries.”
Carlos Muñoz, Founder, Vueling and Volotea Airlines
“The authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. A great book, highly recommended!”
Prof. Robert Paulmann, Founder CXI Conference