Saffron Rebrands Vienna, The World’s Most Liveable City

11 Apr 2019

Saffron is delighted to announce that the brand we developed for the City of Vienna is launched today.

For the past year, Saffron has been working on creating a new place brand for the City of Vienna with our communications partners saintstephens and digital experts Instant Design.

Consistently ranked as the most liveable city in the world by Mercer consulting and The Economist Intelligence Unit, the city is one of Austria's largest employer, with 30,000 people working to provide the highest standard of living for close to 2 million residents. 

The city of Vienna set Saffron the challenge of developing a brand strategy that could better serve residents, city employees, businesses and students. The new brand is designed to unite civil servants around a shared vision of the city’s role and common ambitions for future development. Further it should reinforce Vienna’s modernity, being ranked No.1 smart city worldwide. And most of all, the new brand was to make it easier for citizens to identify and access city services.

Our congratulations go to the City of Vienna administration on this exciting step.

See the work in full.