Saffron starts the term at IE Business School

04 Feb 2019

Saffron is always proud to celebrate the achievements of our team.

This week we’re sharing the news that CCSO Luz Erhardt and CSO Fernando Ortiz-Ehmann are teaching the Brand Strategy course at the School of Human Sciences & Technology at IE, one of the world’s leading business schools. Luz has been teaching at IE for 6 years, whilst Fernando will be joining IE’s teaching staff for the first time.

Over the term they will be explaining how brand is a central creative and strategic management tool for any organisation. Covering topics ranging from Brand Creation to Measuring and Managing Brand, the course will draw on their combined three decades of experience working for the world’s leading brands.

For more information on Luz and Fernando’s experience, head over to our People page.

Saffron is proud to have a long-running relationship with IE, where we support the Wally Olins Award each year.