Saffron’s Latam adventures continue in Chile

22 May 2014

Jacob was in Chile recently formalising our alliance with Procorp Chile, one of Chile's oldest and most respected branding consultancies. He was there also to speak at the XXIII Chile Marketing Congress where he delivered a presentation on 'The shape of brands to come', which you can see in full here.

He appeared later on CNN to talk about what he was doing there and touched on how the rise of digital has changed how brands have come to be perceived. More on that here.