Saffron+Taylor Wessing

21 Mar 2014

Saffron today hosted the fourth in its series of breakfast seminars, where marketers from fifteen UK and US law firms discussed what it takes to launch and manage a successful rebranding program.

Pollyanna Puddephat, Head of Marketing and Communications, at Taylor Wessing LLP shared learnings from her experience of leading the branding program that helped transform the firm into The Lawyer Law Firm of Year. She talked about the importance of visionary leadership, firm-wide innovation initiatives and offered tips on how to get 1,300 people all to speak with one voice.