Sahil at LSE

17 Mar 2014

Last night senior strategist, Sahil Sachdev, and new business director, Inga Howell, joined an open innovation workshop at the London School of Economics. The initiative organised by LSE brought together academics, consulting industry professionals from the likes of Accenture, McKinsey and Bloomberg Institute, and management students to discuss a case study of a company facing challenges in repositioning itself in a global market. We had a great time discussing the options that ‘ABC Company’ had to take their brand forward, with recommendations to elevate what they do best, develop a clear brand story and invest in customer experience.