We've been working closely with the Turkish Exporter's Assembly (TIM) since 2012 to develop a brand that will help improve perceptions of Turkey abroad.
The focus has been at enabling Turkey to fulfil its export potential. In a recent interview in Dünya, one of Turkey's leading newspaper, TIM Chairman Mehmet Büyükekşi said:
In 2012 we started a project to improve perceptions of Turkey and fulfilt Turkey's potential by working on a logo, concept and slogan.
We decided to work with London based consultancy Saffron Brand Consultants. At the very start of the project, we interviewed 140 top level people one-to-one. We then organised ‘Turkey Brand - Target 2023’ workshops, one in Sapanca in April 2013 and one in Istanbul in September 2013.
After the workshops, we made refinements to the visual identity and in December 2013, we got together in Çırağan Palace to finalise the brand idea and draft an action plan. We decided on a slogan and logo which all our partners agreed to. At the moment, we are putting the finishing touches on the work.
We will carry on pioneering and bringing out more Turkish brands globally with the help of this project, which will be implemented this year.
We're pleased to be partnering TIM on such an exciting project. Watch this space for more soon.
Complete article here.
Image property of Mounir Fatmi