The business of branding

23 May 2014

Our strategists Andra Oprisan and Akash Sampat hosted a branding masterclass at the Business Show 2014 last week. The event is the largest European business get together for entrepreneurs eager to learn the ropes on how to improve, evolve and expand their business. Andra and Akash spoke about the ideas behind winning brands, the need for differentiation and staying true to yourself to achieve success and growth.