Congratulations to Vintry & Mercer on opening in London's City, bringing to life the brand identity designed by Saffron.
London's newest luxury hotel came to Saffron with a brief to design an identity that could combine the tradition of the city where they reside with the feel of contemporary luxury.
The hotel is situated in the historic quarter that used to house London's all-important guilds. Vintry was the centre for London wine merchants, whilst Mercer was for noble textile sellers who specialised in fine silks and damasks. The city retains the narrow streets and historical buildings, alongside a host of new characters.
A modern hotel, for a modern traveller, rooted in tradition.
To find out more about the project, get in touch with us.