Viva CNN Chile!

27 May 2014

Jacob popped into the CNN studios while in Chile recently to talk about brands, branding, and Saffron's adventures in the region. He focused particularly on how the digital world has changed the way brands have come to be perceived, touching on how the way people engage online has affected the dynamic and balance of power between brands and their audiences.

You can watch the full interview here, in which he also discusses Saffron's alliance with Procorp Chile and the XXIII Chile Marketing Congress he spoke at while in the country.