Wally + CNBC

14 Oct 2013

Wally spoke to CNBC Storyboard about nation branding and the power of the ‘Made in India’ brand.

He discussed the - in his view - bewildering lack of confidence amongst Indian companies when taking the global stage. With so much global interest in India and its cultural heritage, one would have thought there would be a number of Indian brands out there celebrating rather than hiding their provenance. The opposite is, in fact, the case.

So Wally shared a few ideas on how the Indian private sector can develop commercial opportunities around the Indian-'ness' of their products and services, building on the unrivalled global reputation of Indian food, health and wellness, and, increasingly, tourism and technology.

See the full interview here.