Wally + DesignBoom

27 Feb 2014

Wally Olins, Saffron’s Chairman, spoke to DesignBoom about branding and life in general last week. He discussed how his formative career years in India had drawn him to corporate identity, the importance of having the courage of your convictions, and the demise of individuality in the corporate branding of today.

He also discussed some positive shifts in corporate branding – towards authenticity and social responsibility – and shared his views on how cities and nations can use branding to win battles for tourism and foreign investment.

Read the full interview at DesignBoom.