Wally Olins (CBE) entered into the Oxford Dictionary of National Biography

16 Mar 2018

We are very pleased to announce that Saffron’s late, great co-founder Wally Olins has been included in the 2018 edition of the Oxford Dictionary of National Biography.

The biography charts Wally’s extraordinary life, from his childhood with Polish Jewish parents in Upper Clapton and his education at St Peter’s Hall, Oxford, to his stint at an advertising agency in Bombay and then his return to London. It tracks a sixty-year career in which Wally redefined the understanding of corporate branding as we know it, published no fewer than eleven books on the subject and, of course, co-founded Saffron with our CEO Jacob in 2001.

The passage also alludes to the little touches so loved by those of us who were lucky enough to know Wally, from his eclectic style – brightly coloured socks, bow ties and spectacles – to his indomitable spirit and his incredible optimism. Wally was a force of nature. Most of all, he was our friend. Four years since his passing, we still miss him dearly and we feel his influence in everything we do. From our global outlook to our perfect balance of brutality and charm.

You can read more about his inclusion here.