Jacob Benbunan, CEO of Saffron, today presented the first Wally Olins-Saffron Award at the IE School of Communication’s graduation ceremony in Madrid. The award, which celebrates innovation and clarity in design thinking, went to Kim Palita Wielands for the gift-giving app concept, dibsy, developed as part of her studies on the School’s Masters in Visual and Digital Media course.
The Wally Olins-Saffron Award honours the legacy of our late chairman, Wally Olins, the world’s leading practitioner of branding and identity, who co-founded Saffron with Jacob Benbunan.
Kim’s winning project was unanimously selected by a panel of judges that included professors from IE School of Communication and people at Saffron. It was chosen for its originality, rigorous research and top quality design. According to the judges, dibsy - which provides user incentives for online gift exchange - has the potential to revolutionise the sharing of digital content.
Kim will be joining Saffron’s strategy team through the paid internship programme later this year.
More to come soon.