Approach

Made for Change

The change makers

We see four key scenarios where our work is most often required.

Create

Creating what’s next

Starting up or launching out, brand helps define a new reality for your business.

Creating a new brand purpose for Ria Money Transfer →

Grow

Growing your reach

Through acquisitions, mergers or international expansion, brand helps your business fulfil its true potential.

Growing Austria’s No 1 telecom brand →

Adapt

Adapting to a new reality

Responding to change by remaining relevant, brand helps you re-define your place in the world.

Adapting Gulf Air’s brand for modern travel →

Transform

Transforming your business

Embracing opportunity on your own terms, brand helps you steer a clear course beyond today.

Transforming how Vienna manages its identity →

The way we work

Every challenge is different, and so every solution evolves in its own bespoke way, shaped by what we discover and the response this demands. Yet here’s a broad outline of how that response might evolve, some tried and tested means to help your brand rise to any challenge and define your new reality.

1

Immersion

Insight begins with immersion. So becoming an extension of your team, we start as we mean to go on – with open eyes, ears and minds to understand what makes you tick. Reviewing relevant materials, interviewing key stakeholders, understanding industry trends and your competitive landscape, and conducting market research.

2

Diagnosis

We size up the challenges and opportunities that your business faces – looking beyond your brief to explore new possibilities for your brand. After robust discussion and prioritisation of challenges, we prepare to co-create your possible futures.

3

Co-creation

We imagine together a new future for your brand – sketching possible scenarios for success. We then develop these as brand strategies and often design routes. We create prototypes of branded experiences, potential product and service designs, as well as developing the relevant KPIs.

4

Activation

Brand truly works when it delivers – when the What is as robust as the Why. So we launch, measure and continuously improve new or refreshed brands from both inside and out. The result? Brands that are both well-managed internally and deliver engaging experiences for those they serve.