Saffron was born because Jacob Benbunan wanted to build a brand consultancy as adept at strategy as creativity. He was soon joined by an ex-colleague Wally Olins, the man who invented brand strategy. That was in 2001. A lot has changed since then.
Two have become more than 85 (sadly minus Wally, who we lost in 2014). From our first offices in Madrid we have expanded across the world, and have applied our strategic insight and creative flair to challenges nearly unimaginable back in 2001.