Delivering inspiring connections

Delivering inspiring connections

We partnered with Azercell - Azerbaijan's number one telco - to welcome in a new era at the company.

Our work supports a new customer-focused and innovation-led approach. This is part of a sustainable digital solutions vision that is redefining what it means to be a telco in Azerbaijan.

The new Azercell brand is about delivering inspiring connections to all customers, enabling them to connect to a world full of inspiration and opportunities. The company is focused on being a customer champion, always a step ahead in simplifying customer's lives and being a trusted partner that respects data and privacy.

As well as creating the brand strategy to activate this new vision internally across the business and externally to customers, we also created a refreshed visual identity. We represented Azercell’s positioning as agile and pioneering through creating a snapshot of an 'A' in motion, building momentum upwards towards the future. The graphic language represents a connective force, full of energy, symbolising the layers of content, conversation and experiences which are open to Azercell’s customers.

The project was launched in Baku in June 2019 with an aerial drone display outside Zaha Hadid's Heydar Aliyev Centre, in front of a crowd of 20,000 people.