As one of the Big 4 accountancy and professional services firms, KPMG needs no introduction. Saffron was engaged by one of the firm’s fastest growing global business units (at that time known as KPMG Performance and Technology) to help them develop a clear brand strategy for that business.
To engage with a partnership spread across all corners of the globe, we designed a development process to cope with the size and diversity of the stakeholder group. Initially we interviewed a large sample of partners and key clients representing key offices, areas of business and geographies. Once approved by the global leadership team we conducted a series of workshops with groups of partners in major cities around the world.
‘The result was a clear vision for the business: ‘To redefine the consulting landscape through the quality of our insights and the consistent delivery of value to our clients.’ That, along with a set of key messages and tangible initiatives was implemented across the firm – under the new name of KPMG management consulting.’