Maintaining the lead
In 1990, a group of friends (‘panda de amigos’ in Spanish) based in Bilbao, launched an initiative to help make computers safer from the rapidly growing number of digital viruses. This enterprise became Panda Security, and, thanks to their innovative solutions, it didn’t take long for them to become fourth most important computer security provider in the world. They keep digital systems running smoothly for businesses, governments and institutions, on all kinds of devices.
Today, while Panda remains one of the leading global software companies, competition has intensified, and Panda’s pioneer image has been steadily diluted as others adopt and employ their technology know-how.
Our digitalized world is increasingly complex, and, with over a quarter of a million cyber attacks taking place daily, online security has become one of the biggest fronts to fight. Panda’s unique quality is that they have the flexibility to take complex problems and make them simple through constant innovation. This essence was captured in our brand idea of ‘Simplexity.’
Visualising the benefit
We developed a visual identity that perfectly expresses this idea of transforming complexity into simplicity. Viruses are an invisible but very real threat, and anti-virus software is an equally intangible force.
Our graphic illustrations give both the problem and solution a face; viruses become monsters, and the Panda marque is the friendly saviour.
The playful icons, primary colours and the generous use of white space all support the core idea of Simplexity. The resulting brand has a refreshing honesty and directness that disrupts the usual visual codes of the industry.
Panda believes that all complex problems can be distilled into a simple idea – visually and verbally. It was essential that brand communications could be understood by anyone, not just the tech-savvy. The simple messaging style we developed is as powerful as it is reassuring.