Post-pandemic, Saffron reveals a new world order of city brands with the strongest appeal to global travellers. Explore the Top 10, Challengers on the rise, Ones to Watch, and Underperformers not to be underestimated.

Spanning 104 cities worldwide, our 2022 Barometer analyses the assets and buzz building the new global city tourism landscape. Featuring cities and insights representing a more diverse audience, this is our most global City Brand Barometer to date.

Access the CBB site to learn how city brands are inviting us to experience the world together again.

Download the report here

See the press release here