Discover the world’s best city brands for a new era of travel.
Post-pandemic, Saffron reveals a new world order of city brands with the strongest appeal to global travellers. Explore the Top 10, Challengers on the rise, Ones to Watch, and Underperformers not to be underestimated.
Spanning 104 cities worldwide, our 2022 Barometer analyses the assets and buzz building the new global city tourism landscape. Featuring cities and insights representing a more diverse audience, this is our most global City Brand Barometer to date.
Download the report here
See the press release here