In May 2021 Saffron’s CEO Jacob Benbunan delivered a keynote speech at the Digital Enterprise Show.
DES is the world’s biggest expo and congress dedicated to digital transformation and business. Saffron was delighted to be part of this exciting event which was both streamed across the world and took place physically in Madrid.
In his speech Jacob gave his perspective on the micro and macro transformations happening to our society and leveraged his 30+ years of experience in the sector to give insight into what brands can do to navigate these disruptive times.
Watch the full video below: