Today we launch our podcast, Disruptive Branding. Highlighting our people’s ideas on brand strategy, design and experience, we share insights, case studies and live examples in short audio sessions.
Stay tuned for how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.
What change means for brands
Apple and Netflix are among the world’s most successful brands. How did they get there? Jacob Benbunan, Gabor Schreier and Benjamin Knapp, authors of the book Disruptive Branding, talk about creative innovation and how crucial it is for brands to have a disruptive mindset. The key is to become the disruptor rather than the disrupted, especially in these times of change.
Define what drives your organisation
In today’s competitive times it is no longer enough to have an incredible service or product. In order to differentiate themselves, brands need to go further. In this episode, Fernando Ortiz-Ehmann, Chief Strategy Officer at Saffron, explains the importance of brand strategy as the guiding light of an organization.
Bring your idea alive through design
We can all picture the iconic logos of brands Apple, Nike or Coca-Cola. But brand design goes beyond logos and colour schemes. Gabor Schreier, Chief Creative Officer at Saffron, explains how design brings brand strategy to life, making it visible for both internal and external stakeholders. But when it comes to a design project, what are the different phases and challenges to consider?