Today, global brand consultancy Saffron launches a book on how businesses can use disruptive branding to stay ahead in the era of constant change.
Co-written by Saffron CEO Jacob Benbunan, Chief Creative Officer Gabor Schreier and Chief Growth Officer Benjamin Knapp, the authors collectively bring several decades’ experience of working with the world’s most successful brands.
“The authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. Highly recommended!”
Prof. Robert Paulmann
Founder, CXI Conference
Disruptive Branding serves as a handbook for any brand looking to incorporate disruptive techniques and best practices into the way they think about and act on their brand. From Saffron clients such as the V&A Museum, A1 and Rostelecom contributed, and brands like Airbnb, Monzo and Zappos are covered in what will prove a rich resource for all brand managers seeking a competitive edge.