Today we launch episode 4 of our podcast, Disruptive Branding. Focused on employee engagement, our Chief Client Officer Luz Erhardt explains that for a company to maintain a strong brand and reach full potential, the brand must be lived internally.

Post pandemic, the need for a strong Employee Value Proposition is ever more important but motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this. 

Stay tuned for more how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.

Find us on Spotify or Apple Podcasts, or in the Thinking section of our website. Don’t forget to share, rate and review, it helps other brand thinkers and doers to find us.

Episode 4

 

Engage your employees
For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, gives insight into how to engage the workforce in an effective way. Post pandemic, the need for a strong Employee Value Proposition is ever more important and motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this.

With Luz Erhardt (CCO) & Jorge Müller (Strategist).

 

Also available on Spotify and Apple Podcast

Further reading

Disruptive Branding. How to win in times of change.
Book available here

Working from home: How resilient is your employer brand? Read the article here

Listen to more episodes of the Disruptive Branding podcast here

Today we launch episode 4 of our podcast, Disruptive Branding. Focused on employee engagement, our Chief Client Officer Luz Erhardt explains that for a company to maintain a strong brand and reach full potential, the brand must be lived internally.

Post pandemic, the need for a strong Employee Value Proposition is ever more important but motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this. 

Stay tuned for more how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.

Find us on Spotify or Apple Podcasts, or in the Thinking section of our website. Don’t forget to share, rate and review, it helps other brand thinkers and doers to find us.

Episode 4

 

Engage your employees
For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, gives insight into how to engage the workforce in an effective way. Post pandemic, the need for a strong Employee Value Proposition is ever more important and motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this.

With Luz Erhardt (CCO) & Jorge Müller (Strategist).

 

Also available on Spotify and Apple Podcast

Further reading

Disruptive Branding. How to win in times of change.
Book available here

Working from home: How resilient is your employer brand? Read the article here

Listen to more episodes of the Disruptive Branding podcast here

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