Today we launch episode 5 of our podcast, Disruptive Branding. Focused on brand experience, our Chief Growth Officer Ben Knapp explains how to shape the brand experience and deliver on your brand promise.
But what really is brand experience and why does it matter? Listen now to gain actionable insights into how to make brand work to effectively engage your audience.
Stay tuned for more how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.
Shape the brand experience
At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?