Today we launch episode 6 of our podcast, Disruptive Branding. Focused on developing on-brand products and services, our Chief Growth Officer Ben Knapp explains how to ensure your brand and product effectively reinforce each other.
So why is it so important to be authentic, relevant and differentiating? Listen now to gain actionable insights that you can implement in your strategy today.
Stay tuned for more how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.
Develop on-brand products and services
There is no product without brand and there is no brand without product. So how can you navigate this apparent dilemma? Hear from our Chief Growth Officer Ben Knapp about the relationship between product and brand and how to ensure they effectively reinforce each other. Gain insights from his experience and learn how brands can design products and services equipped for the present and the future. So why is it so important to be authentic, relevant and differentiating?