Today we launch episode 7 of our podcast, Disruptive Branding. Focused on great service, Alfredo Fraile, our Chief New Business Development Officer, gives actionable tips on how to build customer loyalty through service and leverage it to give your brand a competitive edge.
But what does great service entail? And how can you use it to ensure your brand is fulfilling its promise to your consumers? Listen now to get Alfredo’s insights on the topic.
Stay tuned for more how-to episodes from our Disruptive Branding book, client interviews, book recommendations and more.
Disrupt through great service
In an increasingly globalized and digitalized world, consumers are bombarded by choice. Where once price was all important, in most industries this factor is no longer sufficient for brands to differentiate from their competitors. So, where can you find that key competitive edge? The answer is customer service. With everything from process to communication, Alfredo Fraile, Chief New Business Development Officer at Saffron, gives actionable tips on how to build customer loyalty through excellent service.