Saffron leads discussion in NEXTOURISM symposium

Were back in Tokyo, this time to talk about place branding at NEXTOURISM's 'Transformation to a New Era of Tourism' symposium this Thursday, March 9. 

In the second of four sessions in the symposium, Saffron's Mao Kawakami and Ben Knapp will expand on the theme 'What is place branding? Telling the local story to the world' to talk about the current situation and future possibilities for Japanese cities and regions from a branding perspective.

Joining the conversation with Saffron are Kako Yonezawa, TBWA HAKUHODO, Head of Innovation, and Shun Kawakami, Branding Director/Art Director/Artist, representative of artless Inc. The discussion will be moderated by Original Inc. Founder & President Hiroyuki Fushitani.

Other sessions in the conference include:

• How to improve the quality of life of both tourists and residents: How tourism can contribute to the realisation of sustainable regions
• Fostering diversity, achieving accessibility and providing opportunities for a range of experiences for all people
• Hearing from Generation Z to shed light on what tourism means to them as the baton is passed on to the future