Keep up with all the latest insights, events, and stories from our studios and beyond.

Partnering with CUPRA to help them stay sharp as they scale, giving new momentum to a brand that’s always in motion.

The impulse of a new generation

Events

The latest

Our report exploring the levers to help your brand command higher premiums and drive loyalty, now available in Japanese.

The Six Keys to a Memorable Brand, now in Japanese

Lab hosted our first AI Sprint exploring how artificial intelligence can enhance, not replace, the work we do.

AI on tap, creativity on top

Creative Boom’s design community chose Saffron as one of the world’s most inspiring agencies, highlighting our work with SNB’s NEO.

Saffron named top studio of 2025

As keynote speaker at IE’s 2025 graduation, Saffron’s CEO shared five timeless tools to guide students into their future.

Jacob Benbunan on navigating the unexpected

Jacob Benbunan joined NEXTOURISM to discuss how Japan can define a global brand built on authenticity and relevance.

NEXTOURISM 2025

Podcast episodes

Jacob Benbunan on Rompiendo el Molde by Kinnek

Outliers: Álex Pallete and Jacob Benbunan, A Masterclass in Creativity in Professional Services

Sonic Mindset: Episode #1, Words to sound

Pioneering the future of brand in the Kingdom of Saudi Arabia

One year later: A conversation with Contra el Cáncer

EVPs, Millennials, and Gen Z: The great misunderstanding

From intern to Saffronite

Starting at Saffron

Digital design

Life as a Sr Programme Manager

Creating portfolios

NFTs and brands

Life as a brand strategist

A discussion about branded environments

A discussion with Citizen Wolf

Lush has quit social media

Building brand equity with ESG

A discussion with V500

A discussion with Hyperloop TT

A discussion with ie University

A discussion with Ria Money Transfer

Post Covid-19: What brands need to do next

Disrupt through great service

Develop on-brand products and services

The future of mobility - [Virtual Discussion]

21 Letters on Life and its Challenges - [Book Review]

Shape the brand experience

Engage your employees

Bring your idea alive through design

Define what drives your organisation

What change means for brands

Journal

London

Madrid

Vienna

Tokyo

A pinch of Saffron