New research report - The end of brand loyalty?

Saffron's latest research report analyses what factors drive brand loyalty in the US and China. We identify actionable insights that your brand can implement today to drive brand loyalty amongst your customer base.

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To Saffron, brand is a means to an end. We ensure it delivers for our clients, from promise to reality.
We make brand work.

 

LATEST NEWS

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Saffron x Farm Up

We are proud to announce that Saffron strategist Amanda Calvo is one of the judges at the European Institute of Food and…

Saffron and Dalton Maag win a Joseph Binder Award

For our client City of Vienna, Saffron co-created the Wiener Melange typeface in collaboration with type foundry Dalton Maag in just four months

It's Breast Cancer Awareness Day

Breast cancer is the most widely suffered cancer for women and the second most common cause of cancer related death in women.…

A Virtual Discussion on Building a City Tourism Brand for the Next Normal

Join a virtual discussion with city and country brand managers from London, Spain and Vienna on how cities can shepherd their brands…

LATEST INSIGHTS

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Now available: The end of brand loyalty? How to make brand work for customer loyalty from East to West

Making Brand Work for Digital Streaming Services

Q&A with Chantal Sagnes from Aion Bank

Tourism Disrupted: A Virtual Discussion

Saffron Book Shelf, Autumn: Resilience

Book Shelf

Brand experience in times of crisis

Business Consumer Crisis

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