As official sponsors of the Lisbon event, we helped shape discussions and celebrated EON’s Best Established Brand award.

Driving the Conversation on Brand Transformation

CHARGE is where energy intersects with branding and technology, making it a go-to event for people in the industry seeking insights and inspiration. With annual conferences and awards in Europe and North America, the event empowers energy companies to build strong brands that thrive in fast-changing markets. We’ve had the privilege to collaborate with CHARGE globally for many years. At this year's conference in Lisbon, we contributed to discussions shaping the future of branding in the European energy sector and helped celebrate the brands leading the way.

In a fireside chat moderated by Dr. Fridrik Larsen, Founder of CHARGE and brandr Index, our Executive Director - Strategy, Fernando Ortiz Ehmann, joined Galp’s Chief People &amp; Spaces Officer, Marco Serrão, on stage. Together, they explored the critical link between brand strategy and organisational culture in driving better business transformation, sharing insights from Galp’s ongoing evolution and drawing lessons from other industries.

The CHARGE Awards recognise outstanding branding and communications in the energy space, nominated by an international panel of experts in energy, marketing and communications. One of the highlight awards is the World’s Best Established Brand, recognising standout brand initiatives that educate or seize new growth opportunities. Our Chief Client Officer, Luz Erhardt, had the honour of judging and presenting this year’s award to E.ON for their significant business impact.

As the energy sector evolves, so must the brands that power it. Our collaboration and official partnership with CHARGE underscores the need for innovative branding strategies to navigate these changes, and we’re excited to help our clients lead the way. Our dialogue with Galp at CHARGE continues the conversation started in our webinar on attracting and retaining talent with a strong Employee Value Proposition (EVP). <a href="https://saffron-consultants.com/journal/recording-employer-branding-now-building-culture-through-evp" target="_blank" rel="noreferrer noopener">Watch it here</a>.

CHARGE Europe 2024

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