Drew Coughlan joined the creative community in Flanders to share a look behind our work with Meta, Amazon Ads and VRT.

The anatomy of a branding project

Senior Creative Director Drew Coughlan joined the stage at the 33rd edition of Let’s Talk Design, where Belgium's creative community came together to share ideas and experience. Alongside filmmaker Willem Volker, illustrator Lenah de Wit, and James Kruger of FCKLCK.STUDIO, Drew spoke about what it takes to make work succeed, where things can fall short, and how brands are built over time: collectively, in close partnership, and with a shared ambition. Under the title The Anatomy of a Branding Project, he offered a closer look at the thinking behind some of our work with Meta, Amazon Ads and VRT.

Let’s Talk Design is powered by <a href="https://www.flandersdistrictofcreativity.be/" target="_blank" rel="noreferrer noopener">Flanders District of Creativity</a> (FDC), a network supporting designers and entrepreneurs in the creative industry with tools that turn ideas into reality. Organisations like FDC open critical space for individuals to share their work and the perspective that comes with years of practice.

Our work with brands around the world, including Belgium’s Proximus and VRT, has shaped how we approach our work. Events like this give us a way to share those learnings with the creative community. Special thanks to photographer Shruti Mehta.
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Let’s Talk Design #33

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