Meta’s Zach Stubenvoll, Stefan Sagmeister and Paula Strunden discuss creativity in virtual worlds at the art fair in Vienna.

Branding in the metaverse

Last weekend, we had the pleasure of bringing together two of our clients, <a href="https://about.meta.com/" target="_blank" rel="noreferrer noopener">Meta</a> and <a href="https://www.viennacontemporary.at/en/" target="_blank" rel="noreferrer noopener">viennacontemporary</a>, in a celebration of art, creativity and technology. 
Against the backdrop of the <a href="https://www.wien.gv.at/english/" target="_blank" rel="noreferrer noopener">City of Vienna</a>, viennacontemporary bridges Eastern and Western contemporary art worlds to reveal surprising dialogues and discoveries. 
As part of the fair, viennacontemporary and Meta presented their program <a href="https://www.viennacontemporary.at/en/program/vct-activation/" target="_blank" rel="noreferrer noopener">‘VCT Activation’</a>, delving into the fusion of human creativity and cutting-edge technologies. 
The highlight of this collaboration was ‘Design and Engagement – Digitalization in a Globalised World’, a panel discussion between Meta’s Zach Stubenvoll, <a href="https://sagmeisterwalsh.com/" target="_blank" rel="noreferrer noopener">Stefan Sagmeister</a>, and virtual reality artist <a href="https://paulastrunden.com/" target="_blank" rel="noreferrer noopener">Paula Strunden</a>. The discussion explored how design and digitalisation shape <a href="https://saffron-consultants.com/work/service/brand-identity" target="_blank" rel="noreferrer noopener">brand identity</a> and <a href="https://saffron-consultants.com/work/service/brand-positioning" target="_blank" rel="noreferrer noopener">positioning</a> in today’s world, particularly in the context of the rapidly evolving metaverse. Also included in the program was a special VR exhibition <a href="https://www.instagram.com/reel/Cwr25U4sWzi/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA%3D%3D" target="_blank" rel="noreferrer noopener">‘THE FETCH’</a> by Christiane Peschek. 
Congratulations to everyone involved on another successful year bringing creativity and innovation to the city of Vienna. Save the date for viennacontemporary 2024, which takes place 12-15 September next year at Messe Wien.

Saffron x Meta at viennacontemporary

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