Meta x Saffron collaboration at viennacontemporary, in VCT Activation with MAK Museum
Head of Design at Meta Zach Stubenvoll shares stage with Stefan Stagmeister to discuss brand creation for virtual worlds
Against the backdrop of the City of Vienna, viennacontemporary bridges Eastern and Western contemporary art worlds to reveal surprising dialogues and discoveries.
As part of the fair, viennacontemporary and Meta presented their program ‘VCT Activation’, delving into the fusion of human creativity and cutting-edge technologies.
The highlight of this collaboration was ‘Design and Engagement – Digitalization in a Globalised World’, a panel discussion between Meta’s Zach Stubenvoll, Stefan Sagmeister, and virtual reality artist Paula Strunden. The discussion explored how design and digitalisation works in today’s world, particularly in the context of the rapidly evolving metaverse. Also included in the program was a special VR exhibition ‘THE FETCH’ by Christiane Peschek.
Congratulations to everyone involved on another successful year bringing creativity and innovation to the city of Vienna. Save the date for viennacontemporary 2024, which will take place from 12-15 September next year at Messe Wien.