Learn how memorable brands get chosen faster, paid more, and enjoy greater loyalty.

Why memorability matters

Memorability sets brands apart. It speeds up decision-making, commands higher price premiums, and fosters long-term loyalty. Memorability is not just about sticking in someone’s mind—it’s about creating positive, emotional experiences that your audience wants to return to, time and again. It’s how brands turn a casual encounter into life-long loyalty.
Our latest report, The Six Keys to a Memorable Brand, reveals the science behind what makes a brand memorable and provides actionable insights to help deepen your brand’s impact. Whether you’re looking to boost your brand’s emotional appeal, ensure consistency across touchpoints, or simply make sure your brand stays top of mind, this report and article series have you covered.

<ul><li>Importance of brand memorability: How it helps people choose you faster, pay more, and stay loyal.</li><li>The six keys: What they are and how they work together to make a brand memorable.</li><li>Scientific basis of memorability: The psychology of memorability and how each of the six keys reinforce brand loyalty and recall.</li><li>Actionable advice: Practical steps for brands to enhance their memorability through emotion-driven experiences.</li><li>Case studies and examples: How real brands are creating memorable experiences using the six keys.</li></ul>

Alongside the report, we offer even more actionable insights and practical examples in a series of in-depth articles on each of the six keys:<a href="https://saffron-consultants.com/journal/memorability-key-1-emotion" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-1-emotion" target="_blank" rel="noreferrer noopener">Emotion</a> Make me feel something. Create deep emotional connections that anchor your brand in the minds of your audience.<a href="https://saffron-consultants.com/journal/memorability-key-2-attention" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-2-attention" target="_blank" rel="noreferrer noopener">Attention</a> Make me notice, keep me interested. Capture and sustain attention in a world full of distractions.<a href="https://saffron-consultants.com/journal/memorability-key-3-story" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-3-story" target="_blank" rel="noreferrer noopener">Story</a> Pique my curiosity. Craft compelling stories that resonate with your audience and make your brand more relatable.<a href="https://saffron-consultants.com/journal/memorability-key-4-involvement" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-4-involvement" target="_blank" rel="noreferrer noopener">Involvement</a> Include me. Engage your audience by making them a part of your brand’s journey.<a href="https://saffron-consultants.com/journal/memorability-key-5-repetition" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-5-repetition" target="_blank" rel="noreferrer noopener">Repetition</a> Show up regularly. A steady presence helps reinforce memory and keeps your brand top-of-mind.<a href="https://saffron-consultants.com/journal/memorability-key-6-consistency" target="_blank" rel="noreferrer noopener"> </a><a href="https://saffron-consultants.com/journal/memorability-key-6-consistency" target="_blank" rel="noreferrer noopener">Consistency</a> Be familiar every time. Ensure every interaction with your brand is consistent, reinforcing your brand’s identity.

The Six Keys to a Memorable Brand

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City Brand Barometer 2025, Tourism edition

Lessons from a $4 trillion brand