Reports
Reports
Memorability sets brands apart. It speeds up decision-making, commands higher price premiums, and fosters long-term loyalty.
Memorability is not just about sticking in someone’s mind—it’s about creating positive, emotional experiences that your audience wants to return to, time and again. It’s how brands turn a casual encounter into life-long loyalty.
Our latest report, The Six Keys to a Memorable Brand, reveals the science behind what makes a brand memorable and provides actionable insights to help deepen your brand’s impact.
Whether you’re looking to boost your brand’s emotional appeal, ensure consistency across touchpoints, or simply make sure your brand stays top of mind, this report and article series have you covered.
What’s inside the report
Importance of brand memorability: How it helps people choose you faster, pay more, and stay loyal.
The six keys: What they are and how they work together to make a brand memorable.
Scientific basis of memorability: The psychology of memorability and how each of the six keys reinforce brand loyalty and recall.
Actionable advice: Practical steps for brands to enhance their memorability through emotion-driven experiences.
Case studies and examples: How real brands are creating memorable experiences using the six keys.
A deep dive into the six keys
Alongside the report, we offer even more actionable insights and practical examples in a series of in-depth articles on each of the six keys:
Emotion
Make me feel something. Create deep emotional connections that anchor your brand in the minds of your audience.
Attention
Make me notice, keep me interested. Capture and sustain attention in a world full of distractions.
Story
Pique my curiosity. Craft compelling stories that resonate with your audience and make your brand more relatable.
Involvement
Include me. Engage your audience by making them a part of your brand’s journey.
Repetition
Show up regularly. A steady presence helps reinforce memory and keeps your brand top-of-mind.
Consistency
Be familiar every time. Ensure every interaction with your brand is consistent, reinforcing your brand’s identity.
