The new brand identity for global specialty insurance business Markel moves them into the future with authenticity, clarity and distinction.

Creating clarity and distinction for a global leader in specialty insurance

Congratulations to <a href="https://www.markel.com/" target="_blank" rel="noreferrer noopener">Markel</a> for launching their new global brand positioning and identity created together with Saffron. The launch marks the next chapter for the global specialty insurance business.
Saffron’s work for Markel includes a new brand strategy that celebrates their people-first approach. Markel is the insurance arm at the core of Markel Group, a global Fortune 500 family of companies with a team of 20,000 partners and employees worldwide. Saffron also worked with Markel Group to create greater distinction between its divisions by evolving the name and brand architecture after nearly a century in business.
Markel’s new brand identity helps the global specialty insurer live and perform in a contemporary brand environment, symbolising relationships with warmth and sophisticated optimism as they continue to help build one of the world’s great companies.

A truly people-first approach for the Markel brand

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