A truly people-first approach for the Markel brand

Congratulations to Markel for launching their new global brand positioning and identity created together with Saffron. The launch marks the next chapter for the global specialty insurance business.

Saffron’s work for Markel includes a new brand strategy that celebrates their people-first approach. Markel is the insurance arm at the core of Markel Group, a global Fortune 500 family of companies with a team of 20,000 partners and employees worldwide. Saffron also worked with Markel Group to create greater distinction between its divisions by evolving the name and brand architecture after nearly a century in business.

Markel’s new brand identity helps the global specialty insurer live and perform in a contemporary brand environment, symbolising relationships with warmth and sophisticated optimism as they continue to help build one of the world’s great companies.