Jacob Benbunan reflects on why memory must be matched with vigilance and action.

A call to vigilance

A note from Saffron CEO and Co-Founder Jacob Benbunan, on behalf of Saffron: Today we remember the six million Jewish men, women, and children murdered in the Holocaust, a million of which still don't have a name — and the millions of Roma and Sinti people, disabled individuals, LGBTQ+ people, political prisoners, and others targeted by Nazi persecution. 
We honour the survivors who still bear witness, and the liberators who faced humanity’s darkest depths.
But remembrance alone is not enough.
October 7, 2023, marked the end of an age when antisemitism was spoken of in the past tense. Since then, it has returned with shocking speed and confidence. From Nazi salutes on Bondi Beach to the arson attack on a Manchester synagogue, hatred that should have been buried with the Third Reich is resurfacing in plain sight.
Violence against Jews is back. Jewish people are again hiding their identities. Liberal democracy is under threat — from radicals and ideologues of every kind.
“Never Again” was not meant to be a slogan of the past, but a call to vigilance for every generation. It demands that we see the warning signs, speak out before it’s too late, and defend the Jewish people — because when antisemitism thrives, humanity falters.
We remember. We speak out. We act. Because “Never Again” means now.

International Holocaust Remembrance Day 2026

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