The new identity captures the energy and emotion of Flemish sports culture while aligning with VRT’s wider brand portfolio.

Moments that move

Sporza, the sports content platform of Flemish public broadcaster <a href="https://saffron-consultants.com/work/vrt" target="_blank" rel="noreferrer noopener">VRT</a>, has launched an updated identity that positions the brand as the beating heart of Flemish sports culture, capturing the energy and emotion of sport.
Together with VRT, we evolved the identity to align Sporza with the recent visual refresh across the broadcaster’s wider brand portfolio, while strengthening the platform’s presence across TV, radio and digital.
The FIFA World Cup 2026 serves as the first major stage for the new identity, with Sporza broadcasting all 104 matches of the tournament.
The rebrand also coincides with an expanded content and digital offering, alongside continued coverage of major annual events such as the Tour de France.
The relaunch marks another milestone in our partnership with VRT and its wider programme of brand transformation, following refreshes of <a href="https://saffron-consultants.com/work/studio-brussel" target="_blank" rel="noreferrer noopener">Studio Brussel</a>, MNM, <a href="https://saffron-consultants.com/work/radio-1" target="_blank" rel="noreferrer noopener">Radio 1</a>, Radio 2, Ketnet and Ketnet Junior.

VRT Relaunches Sporza for World Cup 2026

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