Beyond the bubble: Building luxury real estate brands to last

While billions are invested every day in a highly competitive global market, luxury real estate brands must make themselves memorable if they want to stand the test of time. Brands that promise a destination, not just a property, are the ones that endure. The successful brands don’t simply sell features, they sell a lifestyle.

From the most minute detail to the overarching identity, from the Yucatan to the Yellow Sea, luxury status requires brands to build a holistic story, anchored by a powerful promise of a memorable experience – and delivering on that promise.

BRANDS MENTIONED IN THE ARTICLE INCLUDE SOUDAH DEVELOPMENT FROM SAUDI ARABIA. THE BRAND’S IDENTITY DESIGN IS INSPIRED BY THE GEOGRAPHY AND CULTURE OF THE AL SOUDAH AREA WHERE THEY ARE DRIVING GROWTH BY CREATING A LUXURY MOUNTAIN DESTINATION.

In this article in The Brandberries, Saffron Strategist Mark Schumacher outlines the three things luxury real estate brands need to deliver on the promise of an experience and build a brand that lasts.

Mark Schumacher
Strategy Director