We partnered to launch the new Proxity brand identity, helping keep modern supply chains moving.

Powering the movement of goods across Europe

Congratulations to <a href="https://proxity.com/" target="_blank" rel="noreferrer noopener">Proxity</a> on the launch of their new brand, backed by the strength of Blackstone.
We partnered with <a href="https://substance-id.com/en/" target="_blank" rel="noreferrer noopener">substance®</a> in Germany to create Proxity’s brand identity, including name, brand strategy and visual identity to lead this ambitious new logistics platform into the future. Born from the ambition to strengthen supply chains across Europe, Proxity speaks to alignment, resilience, and strength in the face of change.
Logistics real estate power the movement, storage and distribution of goods. Think warehouses, fulfilment centres and distribution hubs. It’s the invisible but vital infrastructure that helps keep modern economies moving. And in today’s world, this kind of resilience behind the scenes has never been more critical.

At the heart of Proxity’s identity is a powerful idea: The Right Place. A place where decisions align, directions are intentional, and every move is calculated for long-term success. The visual system reflects this—directional, architectural, human. A confident, modern wordmark and refined graphic language set the tone for a brand built to move with purpose.
Proxity empowers its clients to adapt quickly, with warehousing solutions that are as responsive as they are robust. With headquarters in Frankfurt and operations spanning Continental Europe, the Nordic countries and Ireland, Proxity is uniquely positioned to deliver scale, flexibility, and insight, transforming change into opportunity.

Led by Guido Piñol and Jonas Kriebel, Proxity combines entrepreneurial energy with strategic stability. It’s a brand that understands the urgency of now, and the power of partnership.
This is logistics real estate reimagined for a resilient future. Welcome, Proxity.

Blackstone launches Proxity, a pan-European logistics platform

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