Tokyo, Osaka and Fukuoka are among the world’s strongest city business brands in the latest report.

Delivering world-class place branding in Tokyo, Osaka and beyond

As Saffron<a href="https://saffron-consultants.com/journal/original-inc-and-saffron-announce-partnership-in-japan" target="_blank" rel="noreferrer noopener"> continues to grow</a> in Japan, we're now excited to publish City Brand Barometer 2023, Business edition <a href="https://citybrandbarometer.saffron-consultants.com/download" target="_blank" rel="noreferrer noopener">in Japanese</a>.
Published annually since 2008, City Brand Barometer measures the strength of place brands around the world. The latest report gathers insights from a survey of 2,000 international business professionals and debuts a data-driven mobility study in partnership with <a href="https://saffron-consultants.com/journal/coming-soon-city-brand-barometer-2023-in-partnership-with-astara" target="_blank" rel="noreferrer noopener">astara</a> investigating mobility’s role in memorability.
Tokyo, Osaka, Yokohama, Fukuoka and Nagoya are among the ranks of the 2023 Business edition which includes breakout lists of Top 20 performers and emerging Leaders in Promise, Experience and Delivery. Notably, Tokyo climbed from 10th to 3rd place compared to years past, thanks to improved infrastructure and heightened recognition. Tokyo achieved the top position for the first time in the <a href="https://cbb22.saffron-consultants.com/" target="_blank" rel="noreferrer noopener">CBB 2022, Tourism edition</a>, highlighting its strong global presence in both business and leisure.
Content is now available in both English and Japanese including the full report as well as thorough analysis of <a href="https://citybrandbarometer.saffron-consultants.com/case-studies/osaka" target="_blank" rel="noreferrer noopener">Osaka</a>, <a href="https://citybrandbarometer.saffron-consultants.com/latest/Fukuoka" target="_blank" rel="noreferrer noopener">Fukuoka</a> and an article on <a href="https://citybrandbarometer.saffron-consultants.com/latest/Tokyo" target="_blank" rel="noreferrer noopener">Tokyo</a> co-authored with <a href="https://www.originalinc.jp/" target="_blank" rel="noreferrer noopener">Original, Inc.</a>, our strategic partners in Japan. For a limited edition print copy, please contact us at: <a href="mailto:enquiries@saffron-consultants.com">enquiries@saffron-consultants.com</a>.
日本語レポートの印刷版をご希望の方は、enquiries@saffron-consultants.comまでご連絡ください。（数量限定）

City Brand Barometer 2023 now available in Japanese

Related links

City Brand Barometer 2025, Tourism edition

The Six Keys to a Memorable Brand, now in Japanese

Engineered to Endure

City Brand Barometer 2023 now available in Japanese

Related links

Related work

City Brand Barometer 2025, Tourism edition

The Six Keys to a Memorable Brand, now in Japanese

Engineered to Endure