Discover how 111 global cities promise and deliver the world’s best travel experiences and strongest place brands.

TRAVEL STARTS HERE

What makes you fall in love with a city? It’s rarely just the architecture, ambience, food or weather, but rather the sum of our experiences that makes us return and tell others to go. This has big implications for city brands. Our <a href="https://citybrandbarometer.saffron-consultants.com/" target="_blank" rel="noreferrer noopener">City Brand Barometer 2025</a> reveals which destinations promise and deliver the world’s best travel experiences, and what keeps their brands strong season after season. Governments, tourism boards, consultants and media can use the report to benchmark and diagnose where their city brand can grow.
This year, we ranked 111 cities across Promise, Experience and Delivery, giving more weight than ever to what matters most: experience itself. From Bangkok to Barcelona, gastronomy to infrastructure, CBB 2025 shows how cities around the world are redefining travel. Explore the full ranking, detailed case studies and key insights to see who is setting the global standard, and who is still catching up. <a href="https://citybrandbarometer.saffron-consultants.com/" target="_blank" rel="noreferrer noopener">Discover the results &amp; download the report.</a>

City Brand Barometer 2025, Tourism edition

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