Partnering with CUPRA to help them stay sharp as they scale, giving new momentum to a brand that’s always in motion.

ALL IN, EVERY TIME

Born out of SEAT’s racing division, CUPRA has always moved fast, first on the track, now in the market. As they continue to grow, we’ve partnered to help them stay sharp at scale. That means tightening strategy and architecture, and mounting a design system that can flex across communications, <a href="https://www.cupraofficial.es/universo-cupra/patrocinios-y-colaboraciones/fc-barcelona" target="_blank" rel="noreferrer noopener">sponsorships</a> and new areas of the world without deflating what makes the brand stand out.

CUPRA’s mission is to be the impulse of a new generation. Our work is helping give new momentum to a brand that’s always in motion: edgy, determined, and designed to move people. Together, we’re crafting a brand that performs with the same energy it began with, going all in, every time. But now on a bigger stage.

The impulse of a new generation

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The impulse of a new generation

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